SharpLink Gaming (Nasdaq: SBET), a prominent online performance-based marketing company, has made headlines with its aggressive Ethereum (ETH) accumulation strategy. The company recently announced the purchase of an additional 5,072 ETH, pushing its total holdings past 210,000 ETH, valued at over $533 million. This positions SharpLink as one of the largest publicly traded holders of Ethereum, trailing only behind major entities like the Ethereum Foundation.
The firm’s Ethereum treasury strategy, initiated with a $425 million private placement in May 2025, marks a significant pivot towards integrating cryptocurrency as a core reserve asset. SharpLink’s focus on ETH is driven by its belief in the long-term potential of blockchain technology and decentralized finance, setting a precedent for other publicly traded companies to explore crypto investments beyond Bitcoin.
Recent reports indicate that SharpLink has been acquiring tens of millions in Ether daily, showcasing its commitment to building a substantial crypto portfolio. This aggressive buying spree has not gone unnoticed, with the company’s stock soaring by 28% in a single trading session following the announcement of a $19 million ETH purchase.
The market response reflects growing investor confidence in SharpLink’s dual focus on its AI-driven C4 platform for sports betting and iGaming, alongside its innovative crypto treasury approach. Analysts suggest that the company’s Ethereum staking strategy could yield high returns while managing risks in the volatile digital asset space.
SharpLink’s journey into Ethereum began as one of the first Nasdaq-listed companies to adopt such a treasury strategy, a move that continues to draw attention in the financial and crypto communities. The company’s leadership believes this positions them at the forefront of a new era of corporate finance, blending traditional business models with cutting-edge blockchain investments.
As SharpLink nears the Ethereum Foundation’s holdings of around $725 million in ETH, the industry watches closely to see if this marketing-turned-crypto giant will inspire a broader trend among public companies. For now, SharpLink Gaming remains a key player to watch in both the sports betting and cryptocurrency landscapes.
Andrew Lee
